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Home improvement parties for women
03/01/06
An American company which runs parties to allow women to get
to grips with basic home maintenance and DIY tasks is planning
to expand into the UK this year.
Tomboy Tools has already enjoyed massive success in the US and
Canada where women meet up to exchange tips about basic home maintenance
work such as plastering, plumbing and fixing broken appliances.
Although a consultant is on hand to lead the group and offer
expert advice, the setting remains informal - similar to Tupperware
parties of a generation ago.
The company employs a total of 650 consultants across North America
but plans to double in size over the course of the coming year.
In Britain, women currently make eight out of ten home improvement
decisions as well as six out of ten DIY purchases, according to
a survey by Proficiency Group.
And women are no longer simply doing a spot of painting or putting
up new curtains. Over half of those surveyed say they have fixed
a problem with their toilet whilst 46 per cent have repaired a
leaking tap.
Janet Rickstrew, who founded Tomboy Tools with two friends in
2000, said that women just needed a few basic instructions to help
them carry out work as well as their partners can.
"In the past, women thought that it wasn't their job and
that it was down to their husbands. Now it is a question of fostering
confidence and empowerment," she told the Independent.
"Women just need the education so we teach them a few simple
things like patching or tiling in a non-threatening atmosphere where
they are not in fear of being made to look foolish," she added. |